/* ============================================================
   MasClicks IA · Landings para clínicas (web.html y contenido.html)

   Colores sacados del logo (violeta → azul → cian) sobre fondo claro y un
   neutro cálido que combina con el contenido de Dental One.
   Regla 60/30/10: casi todo es fondo y aire; el degradado de marca solo en
   botones principales, palabras clave y detalles. El verde solo en botones
   que abren WhatsApp.
   ============================================================ */

:root{
  --ink:#0F1B33;
  --ink-2:#47536D;
  --ink-3:#7A8398;
  --bg:#FFFFFF;
  --bg-soft:#F7F5F1;
  --bg-tint:#F3F1FE;
  --line:#E7E4EE;

  --violet:#7A2FF5;
  --blue:#2F6BFF;
  --cyan:#19BDEB;
  --brand:#4B3BEF;
  --brand-dk:#3A2BD6;
  --grad:linear-gradient(120deg,var(--violet) 0%,var(--blue) 55%,var(--cyan) 100%);

  --wa:#25D366;
  --wa-dk:#1DB954;

  --danger:#E5484D;

  --r-sm:12px;
  --r:20px;
  --r-lg:28px;
  --sh-1:0 1px 2px rgba(15,27,51,.06),0 4px 14px rgba(15,27,51,.06);
  --sh-2:0 10px 40px rgba(15,27,51,.12);
  --sh-cta:0 8px 24px rgba(75,59,239,.32);

  --font:'Plus Jakarta Sans',system-ui,-apple-system,'Segoe UI',sans-serif;
  --serif:'Instrument Serif',Georgia,'Times New Roman',serif;

  --wrap:1160px;
  --gutter:clamp(16px,4vw,32px);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--font);font-size:17px;line-height:1.6;color:var(--ink-2);background:var(--bg);-webkit-font-smoothing:antialiased}
img,video{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{color:var(--ink);line-height:1.12;margin:0;letter-spacing:-.02em}
h1{font-size:clamp(2.2rem,5.2vw,3.7rem);font-weight:800}
h2{font-size:clamp(1.8rem,3.6vw,2.6rem);font-weight:800}
h3{font-size:1.15rem;font-weight:700;letter-spacing:-.01em}
p{margin:0}
.em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:0;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:var(--gutter)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px;border-radius:6px}

/* ── Navegación ──────────────────────────────────────────── */
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:rgba(255,255,255,.86);backdrop-filter:saturate(1.4) blur(12px);-webkit-backdrop-filter:saturate(1.4) blur(12px);border-bottom:1px solid transparent;transition:border-color .2s}
.nav.is-scrolled{border-bottom-color:var(--line)}
.nav__in{display:flex;align-items:center;gap:24px;height:68px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:800;color:var(--ink);font-size:1.12rem;letter-spacing:-.02em}
.brand img{width:34px;height:34px}
.brand b{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.nav__links{display:flex;gap:22px;margin-left:auto;list-style:none;padding:0;margin-block:0}
.nav__links a{text-decoration:none;font-size:.94rem;font-weight:600;color:var(--ink-2)}
.nav__links a:hover{color:var(--ink)}
.nav__links .nav__alt{color:var(--brand)}
.nav .btn{padding:11px 18px;font-size:.92rem}
@media (max-width:920px){.nav__links{display:none}.nav .btn{margin-left:auto}}

/* ── Botones ─────────────────────────────────────────────── */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:16px 26px;border-radius:999px;font:700 1rem/1.1 var(--font);text-decoration:none;border:0;cursor:pointer;transition:transform .15s,box-shadow .2s,background-color .2s;white-space:nowrap}
.btn:hover{transform:translateY(-2px)}
.btn--main{color:#fff;background:var(--grad);box-shadow:var(--sh-cta)}
.btn--main:hover{box-shadow:0 12px 32px rgba(75,59,239,.42)}
.btn--ghost{color:var(--ink);background:#fff;box-shadow:inset 0 0 0 1.5px var(--line)}
.btn--ghost:hover{box-shadow:inset 0 0 0 1.5px var(--ink-3)}
.btn--wa{color:#06301A;background:var(--wa)}
.btn--wa:hover{background:var(--wa-dk)}
.btn svg{width:20px;height:20px;flex:none}
.btns{display:flex;flex-wrap:wrap;gap:12px}
@media (max-width:520px){.btns .btn{flex:1 1 100%}}

/* ── Hero ────────────────────────────────────────────────── */
.hero{position:relative;padding-block:clamp(40px,7vw,88px) clamp(56px,8vw,104px);overflow:hidden;background:
  radial-gradient(900px 480px at 92% 0%,rgba(47,107,255,.10),transparent 60%),
  radial-gradient(700px 420px at 0% 100%,rgba(122,47,245,.08),transparent 60%),var(--bg)}
.hero__grid{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(32px,5vw,64px);align-items:center}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:.82rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--brand)}
.eyebrow::before{content:"";width:22px;height:2px;border-radius:2px;background:var(--grad)}
.hero h1{margin-top:16px}
.lead{margin-top:20px;font-size:clamp(1.05rem,1.6vw,1.2rem);max-width:36em}
.price-line{margin-top:24px;display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 14px;color:var(--ink)}
.price-line strong{font-size:1.5rem;font-weight:800;letter-spacing:-.02em}
.price-line span{color:var(--ink-3);font-size:.95rem}
.hero .btns{margin-top:26px}
.ticks{display:flex;flex-wrap:wrap;gap:8px 18px;margin:22px 0 0;padding:0;list-style:none;font-size:.9rem;color:var(--ink-3)}
.ticks li{display:flex;align-items:center;gap:6px}
.ticks li::before{content:"";width:16px;height:16px;flex:none;background:var(--brand);-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E") center/contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E") center/contain no-repeat}
@media (max-width:900px){.hero__grid{grid-template-columns:1fr}}

/* Mockups */
.mock{position:relative}
.browser{border-radius:16px;background:#fff;box-shadow:var(--sh-2);overflow:hidden;border:1px solid var(--line)}
.browser__bar{display:flex;align-items:center;gap:6px;height:34px;padding:0 14px;background:#F4F3F8;border-bottom:1px solid var(--line)}
.browser__bar i{width:10px;height:10px;border-radius:50%;background:#D9D6E3}
.browser__bar span{margin-left:12px;font-size:.72rem;color:var(--ink-3);background:#fff;border-radius:6px;padding:3px 10px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.phone{position:relative;width:min(260px,62vw);aspect-ratio:9/19.2;border-radius:38px;background:#0B0F1A;padding:9px;box-shadow:0 24px 60px rgba(15,27,51,.28)}
.phone__screen{position:relative;width:100%;height:100%;border-radius:30px;overflow:hidden;background:#000}
.phone__screen img,.phone__screen video{width:100%;height:100%;object-fit:cover}
.mock--web .browser{width:100%}
.mock--web .phone{position:absolute;right:-6px;bottom:-40px;width:min(170px,34vw)}
@media (max-width:900px){.mock--web{margin-right:28px}.mock--web .phone{right:-24px}}
.badge{position:absolute;display:flex;align-items:center;gap:10px;background:#fff;border-radius:14px;padding:10px 14px;box-shadow:var(--sh-2);font-size:.85rem;color:var(--ink);font-weight:700;line-height:1.25}
.badge small{display:block;font-weight:500;color:var(--ink-3);font-size:.76rem}
.badge__dot{width:30px;height:30px;border-radius:9px;display:grid;place-items:center;background:var(--bg-tint);color:var(--brand);flex:none}
.badge__dot svg{width:17px;height:17px}

/* ── Secciones ───────────────────────────────────────────── */
.sec{padding-block:clamp(64px,9vw,112px)}
.sec--soft{background:var(--bg-soft)}
.sec--tint{background:var(--bg-tint)}
.sec__head{max-width:760px;margin-bottom:clamp(32px,5vw,52px)}
.sec__head--c{margin-inline:auto;text-align:center}
.sec__head p{margin-top:16px;font-size:1.08rem}
.sec__head .eyebrow{margin-bottom:14px}

/* Tarjetas de dolor */
.pains{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:18px}
.pain{background:#fff;border-radius:var(--r);padding:28px;box-shadow:var(--sh-1);border:1px solid var(--line)}
.pain__ic{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;background:#FDECEC;color:var(--danger);margin-bottom:18px}
.pain__ic svg{width:22px;height:22px}
.pain h3{margin-bottom:8px}
.pain p{font-size:.98rem}

/* Lista de solución */
.sol{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,64px);align-items:center}
.feats{display:grid;gap:14px;margin:0;padding:0;list-style:none}
.feat{display:flex;gap:16px;align-items:flex-start;background:#fff;border-radius:var(--r-sm);padding:18px 20px;border:1px solid var(--line)}
.feat__ic{width:40px;height:40px;border-radius:11px;flex:none;display:grid;place-items:center;color:#fff;background:var(--grad)}
.feat__ic svg{width:20px;height:20px}
.feat strong{display:block;color:var(--ink);font-size:1.02rem;margin-bottom:2px}
.feat span{font-size:.95rem}
@media (max-width:900px){.sol{grid-template-columns:1fr}.sol__media{order:-1}}

/* Prueba / caso */
.case{display:grid;grid-template-columns:1.2fr 1fr;gap:clamp(28px,5vw,56px);align-items:center;background:#fff;border-radius:var(--r-lg);padding:clamp(22px,4vw,44px);box-shadow:var(--sh-1);border:1px solid var(--line)}
.case__tag{display:inline-block;font-size:.78rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:var(--brand);background:var(--bg-tint);border-radius:999px;padding:6px 12px;margin-bottom:14px}
.case h3{font-size:clamp(1.4rem,2.6vw,1.8rem);font-weight:800;margin-bottom:12px}
.case ul{margin:18px 0 22px;padding-left:1.2em}
.case li{margin-bottom:6px}
.quote{border-left:3px solid var(--brand);padding:6px 0 6px 16px;font-style:italic;color:var(--ink)}
.pending{display:block;margin-top:12px;font-size:.85rem;color:#9A6B00;background:#FFF6DB;border-radius:8px;padding:8px 12px}
@media (max-width:900px){.case{grid-template-columns:1fr}}

/* Pasos */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s;list-style:none;margin:0;padding:0}
.step{position:relative;background:#fff;border-radius:var(--r);padding:26px 22px;border:1px solid var(--line)}
.step::before{counter-increment:s;content:counter(s);display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:var(--grad);color:#fff;font-weight:800;margin-bottom:16px}
.step h3{margin-bottom:6px}
.step p{font-size:.95rem}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.steps{grid-template-columns:1fr}}

/* Precio único (web) */
.offer{display:grid;grid-template-columns:1.3fr 1fr;gap:0;border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--sh-2);background:#fff;border:1px solid var(--line)}
.offer__main{padding:clamp(24px,4vw,44px)}
.offer__side{padding:clamp(24px,4vw,44px);background:var(--ink);color:#C9CFDD}
.offer__side h3{color:#fff}
.offer__price{display:flex;align-items:baseline;gap:8px;margin:10px 0 4px;color:var(--ink)}
.offer__price strong{font-size:3rem;font-weight:800;letter-spacing:-.03em;line-height:1}
.offer__side .offer__price{color:#fff}
.offer__side .offer__price strong{font-size:2.4rem}
.checks{list-style:none;margin:22px 0 26px;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:10px 20px}
.offer__side .checks{grid-template-columns:1fr}
.checks li{position:relative;padding-left:28px;font-size:.96rem}
.checks li::before{content:"";position:absolute;left:0;top:3px;width:18px;height:18px;border-radius:50%;background:var(--bg-tint) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%234B3BEF' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E") center/11px no-repeat}
.offer__side .checks li::before{background-color:rgba(255,255,255,.12);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E")}
.bonus{display:inline-flex;gap:6px;align-items:center;font-size:.78rem;font-weight:800;color:#0B6B3A;background:#DDF7E8;border-radius:999px;padding:3px 9px;margin-left:6px;vertical-align:1px}
@media (max-width:900px){.offer{grid-template-columns:1fr}.checks{grid-template-columns:1fr}}

/* Planes (contenido) */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;align-items:stretch}
.plan{position:relative;display:flex;flex-direction:column;background:#fff;border-radius:var(--r-lg);padding:30px 26px;border:1px solid var(--line);box-shadow:var(--sh-1)}
.plan--star{border:2px solid transparent;background:linear-gradient(#fff,#fff) padding-box,var(--grad) border-box;box-shadow:var(--sh-2)}
.plan__flag{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--grad);color:#fff;font-size:.76rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase;border-radius:999px;padding:5px 12px;white-space:nowrap}
.plan__name{font-size:1.1rem;font-weight:800;color:var(--ink)}
.plan__for{font-size:.9rem;color:var(--ink-3);margin-top:4px;min-height:2.8em}
.plan .offer__price strong{font-size:2.5rem}
.plan .offer__price span{color:var(--ink-3);font-weight:600}
.plan .checks{grid-template-columns:1fr;margin:18px 0 24px;flex:1}
.plan .btn{width:100%}
.plan .checks li.no{color:var(--ink-3)}
.plan .checks li.no::before{background:#F1F0F4 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23A3A9B8' stroke-width='3' stroke-linecap='round'%3E%3Cpath d='M6 12h12'/%3E%3C/svg%3E") center/11px no-repeat}
.plans__note{margin-top:22px;text-align:center;font-size:.92rem;color:var(--ink-3)}
@media (max-width:980px){.plans{grid-template-columns:1fr;max-width:480px;margin-inline:auto}.plan--star{order:-1}}

/* Bloque Meta Ads */
.ads{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,56px);align-items:center}
.ads__card{background:var(--ink);color:#C9CFDD;border-radius:var(--r-lg);padding:clamp(24px,4vw,40px)}
.ads__card h3{color:#fff;font-size:1.3rem}
.ads__card .offer__price{color:#fff}
.ads__card .offer__price strong{font-size:2.4rem}
.ads__card .checks li::before{background-color:rgba(255,255,255,.12);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E")}
.ads__card .checks{grid-template-columns:1fr}
.strike{text-decoration:line-through;color:#8A93A8;font-weight:600}
.pack{margin-top:18px;border-radius:14px;padding:16px 18px;background:rgba(255,255,255,.08);color:#fff}
.pack small{display:block;color:#A9B1C4}
.seats{display:inline-flex;align-items:center;gap:8px;margin-top:16px;font-size:.88rem;font-weight:700;color:#FFD66B}
.seats::before{content:"";width:8px;height:8px;border-radius:50%;background:#FFD66B;box-shadow:0 0 0 4px rgba(255,214,107,.2)}
.ads__media{display:flex;justify-content:center}
.ads__media img{width:min(360px,100%);border-radius:18px;box-shadow:var(--sh-2)}
@media (max-width:900px){.ads{grid-template-columns:1fr}}

/* Galería de reels */
.reels{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.reel{position:relative;border-radius:18px;overflow:hidden;background:#000;aspect-ratio:9/16;box-shadow:var(--sh-1);cursor:pointer}
.reel video,.reel img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.reel__play{position:absolute;inset:0;display:grid;place-items:center;background:linear-gradient(180deg,transparent 55%,rgba(0,0,0,.55));border:0;cursor:pointer;color:#fff;padding:0;width:100%}
.reel__play svg{width:58px;height:58px;filter:drop-shadow(0 4px 12px rgba(0,0,0,.35))}
.reel__cap{position:absolute;left:12px;right:12px;bottom:12px;color:#fff;font-size:.86rem;font-weight:700;line-height:1.25;text-shadow:0 1px 6px rgba(0,0,0,.5);pointer-events:none;text-align:left}
.reel.is-playing .reel__play,.reel.is-playing .reel__cap{display:none}
@media (max-width:980px){
  .reels{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:14px;padding-bottom:8px;margin-inline:calc(var(--gutter)*-1);padding-inline:var(--gutter);scrollbar-width:none}
  .reels::-webkit-scrollbar{display:none}
  .reel{flex:0 0 min(62vw,240px);scroll-snap-align:start}
}
.swipe-hint{display:none;margin-top:10px;font-size:.85rem;color:var(--ink-3)}
@media (max-width:980px){.swipe-hint{display:block}}

/* Carruseles */
.cars{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:22px}
.cars img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:14px;box-shadow:var(--sh-1)}
@media (max-width:760px){.cars{grid-template-columns:1fr 1fr}}
.subhead{margin-top:56px;display:flex;flex-wrap:wrap;justify-content:space-between;align-items:end;gap:10px}
.subhead h3{font-size:1.35rem}
.subhead p{font-size:.95rem;color:var(--ink-3)}

/* Mola */
.mola{display:grid;grid-template-columns:auto 1fr;gap:clamp(24px,4vw,48px);align-items:center;margin-top:56px;background:#fff;border-radius:var(--r-lg);padding:clamp(22px,4vw,40px);border:1px solid var(--line)}
.mola .phone{width:min(220px,56vw)}
.mola h3{font-size:clamp(1.3rem,2.4vw,1.7rem);font-weight:800;margin:10px 0 12px}
@media (max-width:760px){.mola{grid-template-columns:1fr;justify-items:center;text-align:center}}

/* Puente entre landings */
.bridge{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px;border-radius:var(--r-lg);padding:clamp(24px,4vw,40px);background:var(--grad);color:#fff}
.bridge h2{color:#fff;font-size:clamp(1.4rem,2.6vw,1.9rem)}
.bridge p{margin-top:8px;color:rgba(255,255,255,.88);max-width:40em}
.bridge .btn{background:#fff;color:var(--ink)}

/* FAQ */
.faq{max-width:820px;margin-inline:auto;display:grid;gap:12px}
.faq details{background:#fff;border-radius:var(--r-sm);border:1px solid var(--line);padding:0 22px}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 0;font-weight:700;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.5rem;font-weight:400;color:var(--brand);transition:transform .2s;line-height:1}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding-bottom:20px}

/* Cierre + formulario */
.close{background:var(--ink);color:#C9CFDD;border-radius:0}
.close__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,64px);align-items:center}
.close h2{color:#fff}
.close .lead{color:#C9CFDD}
.close .btns{margin-top:26px}
.form{background:#fff;border-radius:var(--r-lg);padding:clamp(22px,3.5vw,34px);color:var(--ink-2)}
.form h3{margin-bottom:4px}
.form > p{font-size:.92rem;color:var(--ink-3);margin-bottom:18px}
.field{display:grid;gap:6px;margin-bottom:14px}
.field label{font-size:.88rem;font-weight:700;color:var(--ink)}
.field input,.field select,.field textarea{font:inherit;font-size:1rem;color:var(--ink);padding:13px 14px;border-radius:12px;border:1.5px solid var(--line);background:#fff;width:100%}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--brand);box-shadow:0 0 0 4px rgba(75,59,239,.12)}
.field.bad input,.field.bad select{border-color:var(--danger)}
.field__err{display:none;font-size:.82rem;color:var(--danger)}
.field.bad .field__err{display:block}
.consent{display:flex;gap:10px;align-items:flex-start;font-size:.84rem;color:var(--ink-3);margin:6px 0 18px}
.consent input{margin-top:3px;width:18px;height:18px;flex:none}
.form .btn{width:100%}
.form__done{display:none;text-align:center;padding:20px 0}
.form.is-sent form{display:none}
.form.is-sent .form__done{display:block}
.form__done h3{margin-bottom:8px}
@media (max-width:900px){.close__grid{grid-template-columns:1fr}}

/* Footer */
.foot{background:#0A1326;color:#8F98AD;padding-block:36px calc(36px + env(safe-area-inset-bottom,0px));font-size:.9rem}
.foot__in{display:flex;flex-wrap:wrap;gap:16px 28px;justify-content:space-between;align-items:center}
.foot a{color:#C9CFDD;text-decoration:none}
.foot a:hover{color:#fff}
.foot nav{display:flex;flex-wrap:wrap;gap:8px 20px}
.foot .brand{color:#fff}

/* Botón flotante de WhatsApp */
.fab{position:fixed;right:18px;bottom:calc(18px + env(safe-area-inset-bottom,0px));z-index:60;width:58px;height:58px;border-radius:50%;display:grid;place-items:center;background:var(--wa);color:#06301A;box-shadow:0 10px 28px rgba(37,211,102,.4);transition:transform .15s}
.fab:hover{transform:scale(1.06)}
.fab svg{width:28px;height:28px}

/* Aparición suave */
[data-reveal]{opacity:0;transform:translateY(18px);transition:opacity .6s ease,transform .6s ease}
[data-reveal].is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  [data-reveal]{opacity:1;transform:none;transition:none}
  .btn,.fab{transition:none}
}
.nw{white-space:nowrap}
.brand span{white-space:nowrap}
@media (max-width:520px){
  .nav__in{gap:12px}
  .nav .btn{padding:10px 14px;font-size:.85rem}
  .brand{font-size:1rem}
  .brand img{width:28px;height:28px}
}
/* Hero de contenido: en móvil, cuadrícula y móvil sin hueco ni recorte */
@media (max-width:900px){
  .mock--feed{min-height:440px!important}
  .mock--feed > img{transform:rotate(-3deg) translateX(-12%)!important;width:min(340px,70%)!important}
}

/* ============================================================
   FONDOS BLANCOS (petición de Rodrigo): todas las secciones en blanco.
   Las tarjetas oscuras (mantenimiento, Meta Ads) y el puente con
   degradado se quedan: son elementos, no fondos de sección.
   ============================================================ */
:root{--bg-soft:#FFFFFF}
.hero{background:#fff}
.close{background:#fff;color:var(--ink-2)}
.close h2{color:var(--ink)}
.close .lead{color:var(--ink-2)}
.close .form{border:1px solid var(--line);box-shadow:var(--sh-2)}
.sec + .sec:not(.close){border-top:1px solid #F1EFF5}

/* ============================================================
   HERO CON FONDO EN MOVIMIENTO (contenido.html)
   Hoy: notificaciones flotando sobre degradados de marca, hecho con CSS.
   Cuando exista el vídeo de agencia, el <video> sustituye a la animación
   y aparece una capa blanca a la izquierda para que el texto se lea.
   ============================================================ */
.hero--video{position:relative;isolation:isolate}
.hero__bg{position:absolute;inset:0;z-index:-1;overflow:hidden;pointer-events:none}
.hero__bg video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero__bg video ~ .motion{display:none}
.hero__bg:has(video)::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,#fff 0%,rgba(255,255,255,.96) 36%,rgba(255,255,255,.55) 58%,rgba(255,255,255,.05) 80%)}
.hero__text{position:relative}

.motion{position:absolute;inset:0}
.blob{position:absolute;border-radius:50%;filter:blur(70px);opacity:.28;animation:drift 18s ease-in-out infinite alternate}
.blob--a{width:440px;height:440px;background:var(--violet);right:12%;top:-120px}
.blob--b{width:380px;height:380px;background:var(--blue);right:30%;bottom:-160px;animation-delay:-6s}
.blob--c{width:320px;height:320px;background:var(--cyan);right:-80px;top:38%;animation-delay:-12s}
@keyframes drift{to{transform:translate(-50px,40px) scale(1.15)}}

.note{position:absolute;display:flex;gap:12px;align-items:center;background:rgba(255,255,255,.92);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border:1px solid var(--line);border-radius:16px;padding:12px 18px 12px 12px;box-shadow:var(--sh-2);font-size:.84rem;line-height:1.35;color:var(--ink-3);white-space:nowrap;opacity:0;animation:pop 12s ease-in-out infinite}
.note b{display:block;color:var(--ink);font-size:.92rem}
.note--1{left:56%;top:13%}
.note--2{left:71%;top:29%;animation-delay:-2s}
.note--3{left:55%;top:45%;animation-delay:-4s}
.note--4{left:70%;top:61%;animation-delay:-6s}
.note--5{left:57%;top:77%;animation-delay:-8s}
.note--6{left:76%;top:86%;animation-delay:-10s}
@keyframes pop{
  0%{opacity:0;transform:translateY(18px) scale(.96)}
  8%{opacity:1;transform:none}
  45%{transform:translateY(-6px)}
  72%{opacity:1;transform:none}
  84%,100%{opacity:0;transform:translateY(-12px) scale(.98)}
}
.note__ic{width:36px;height:36px;border-radius:11px;flex:none;background:var(--grad)}
.note__ic::before{content:"";display:block;width:100%;height:100%;background:#fff;-webkit-mask:var(--ic) center/18px no-repeat;mask:var(--ic) center/18px no-repeat}
.note__ic--cal{--ic:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Crect x='3' y='4' width='18' height='18' rx='2'/%3E%3Cpath d='M16 2v4M8 2v4M3 10h18M9 16l2 2 4-4'/%3E%3C/svg%3E")}
.note__ic--play{--ic:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='black'%3E%3Cpath d='M7 4v16l13-8z'/%3E%3C/svg%3E")}
.note__ic--ok{--ic:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E")}
.note__ic--msg{--ic:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z'/%3E%3C/svg%3E")}
.note__ic--clock{--ic:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round'%3E%3Ccircle cx='12' cy='12' r='9'/%3E%3Cpath d='M12 7v5l3 2'/%3E%3C/svg%3E")}
.note__ic--spark{--ic:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='black'%3E%3Cpath d='M12 2l2.2 6.8L21 11l-6.8 2.2L12 20l-2.2-6.8L3 11l6.8-2.2z'/%3E%3C/svg%3E")}

@media (max-width:900px){
  .hero--video{padding-bottom:330px}
  .hero__bg:has(video)::after{background:linear-gradient(180deg,#fff 0%,rgba(255,255,255,.95) 55%,rgba(255,255,255,.2) 85%)}
  .blob--a{right:-60px;top:auto;bottom:120px}
  .blob--b{right:auto;left:-80px;bottom:-140px}
  .blob--c{top:auto;bottom:200px}
  .note{top:auto}
  .note--1{left:var(--gutter);bottom:248px}
  .note--2{left:auto;right:var(--gutter);bottom:178px}
  .note--3{left:calc(var(--gutter) + 12px);bottom:108px}
  .note--4{left:auto;right:calc(var(--gutter) + 6px);bottom:38px}
  .note--5,.note--6{display:none}
}
@media (prefers-reduced-motion:reduce){
  .blob{animation:none}
  .note{animation:none;opacity:1}
}
.hero__bg{-webkit-mask-image:linear-gradient(180deg,#000 72%,transparent);mask-image:linear-gradient(180deg,#000 72%,transparent)}
/* Móvil: el vídeo va en una franja propia bajo los botones, no detrás del texto */
@media (max-width:900px){
  .hero--video{padding-bottom:450px}
  .hero__bg{top:auto;height:480px;-webkit-mask-image:linear-gradient(180deg,transparent 0,#000 20%,#000 86%,transparent);mask-image:linear-gradient(180deg,transparent 0,#000 20%,#000 86%,transparent)}
  .hero__bg video{object-position:center 78%}
  .hero__bg:has(video)::after{display:none}
}

/* Galería "Así convierte una web bien hecha" (web.html) */
.convs{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.conv{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:16px 16px 26px;box-shadow:var(--sh-1);transition:transform .2s,box-shadow .2s}
.conv:hover{transform:translateY(-4px);box-shadow:var(--sh-2)}
.conv .browser{box-shadow:none}
.conv__n{display:inline-block;margin:20px 8px 6px;font-weight:800;font-size:.8rem;letter-spacing:.08em;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.conv h3{font-size:1.2rem;margin:0 8px 6px}
.conv p{margin:0 8px;font-size:.98rem}
.case-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:30px}
.case-cta .pending{margin-top:0}
.browser video{width:100%;height:auto;display:block}
@media (max-width:760px){.convs{grid-template-columns:1fr}}
@media (prefers-reduced-motion:reduce){.conv{transition:none}.conv:hover{transform:none}}

/* Ejemplos de medicina estética (contenido.html) */
.est{margin-top:64px;padding-top:56px;border-top:1px solid var(--line)}
.est .subhead{margin-top:0;margin-bottom:22px}
.reels--3{grid-template-columns:repeat(3,1fr);max-width:900px}
.reel--loop{cursor:default}
.tag-ej{position:absolute;top:12px;left:12px;z-index:3;background:rgba(15,27,51,.82);color:#fff;font-size:.7rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:5px 10px;border-radius:999px;pointer-events:none}
.slides-wrap{position:relative;margin-top:34px;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:20px 0 20px 20px}
.slides-wrap .tag-ej{position:static;display:inline-block;margin-bottom:10px}
.slides-title{font-size:.95rem;color:var(--ink-2);margin-bottom:14px;padding-right:20px;display:flex;flex-wrap:wrap;gap:6px 10px;align-items:baseline}
.slides-title b{color:var(--ink)}
.slides-title span{margin-left:auto;color:var(--ink-3);font-size:.85rem}
.slides{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;padding:0 20px 8px 0;scrollbar-width:thin}
.slides img{flex:0 0 min(68vw,270px);aspect-ratio:4/5;object-fit:cover;border-radius:12px;scroll-snap-align:start;box-shadow:var(--sh-1)}
.ej-note{margin-top:16px;font-size:.86rem;color:var(--ink-3)}
@media (max-width:980px){.reels--3{max-width:none}}
.est{scroll-margin-top:80px}

/* Demo de medicina estética en web.html */
.case--demo{grid-template-columns:1.25fr 1fr}
.case--demo .mock--web{margin:0 28px 44px 0}
.case--demo .browser video{width:100%;height:auto;display:block}
.case--demo h3{font-size:clamp(1.4rem,2.6vw,1.8rem);font-weight:800;margin-bottom:12px}
.case--demo ul{margin:18px 0 22px;padding-left:1.2em}
.case--demo li{margin-bottom:6px}
.demo-note{margin-top:14px;font-size:.84rem;color:var(--ink-3)}
@media (max-width:900px){.case--demo{grid-template-columns:1fr}}
/* Carrusel de estética en cuadrícula, igual que los de Dental One */
.slides-wrap{padding:20px}
.slides-title{padding-right:0}
.cars--est{margin-top:0}

/* ============================================================
   WEB GENÉRICA DE MASCLICKS (index, servicios, casos, clinicas,
   nosotros, contacto)
   ============================================================ */
.nav__links a[aria-current="page"]{color:var(--ink);box-shadow:inset 0 -2px 0 var(--brand)}
.page-hero{padding-block:clamp(48px,7vw,88px) clamp(36px,5vw,56px);background:radial-gradient(800px 380px at 90% 0%,rgba(47,107,255,.07),transparent 60%),#fff;border-bottom:1px solid #F1EFF5}
.page-hero h1{font-size:clamp(2rem,4.6vw,3.2rem);margin-top:14px;max-width:18em}
.page-hero .lead{max-width:40em}

.svcs{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.svc{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--sh-1);transition:transform .2s,box-shadow .2s}
.svc:hover{transform:translateY(-4px);box-shadow:var(--sh-2)}
.svc__media{aspect-ratio:16/10;background:var(--bg-tint);overflow:hidden}
.svc__media img,.svc__media video{width:100%;height:100%;object-fit:cover;object-position:top}
.svc__body{padding:24px 24px 26px;display:flex;flex-direction:column;flex:1}
.svc__body h3{font-size:1.25rem;margin-bottom:8px}
.svc__body p{font-size:.97rem;flex:1}
.svc__link{margin-top:16px;font-weight:700;color:var(--brand);text-decoration:none}
@media (max-width:980px){.svcs{grid-template-columns:1fr;max-width:560px;margin-inline:auto}}

.band{display:grid;grid-template-columns:1.2fr 1fr;gap:clamp(24px,4vw,48px);align-items:center;border-radius:var(--r-lg);padding:clamp(26px,4vw,48px);background:var(--ink);color:#C9CFDD}
.band h2{color:#fff}
.band p{margin-top:12px}
.band .btns{margin-top:22px}
.band__img{border-radius:18px;overflow:hidden;box-shadow:0 20px 50px rgba(0,0,0,.35)}
.band__img img{width:100%;display:block}
@media (max-width:900px){.band{grid-template-columns:1fr}}

.why{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.why__item{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:24px}
.why__item h3{font-size:1.05rem;margin:14px 0 6px}
.why__item p{font-size:.94rem}
@media (max-width:980px){.why{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.why{grid-template-columns:1fr}}

.cases{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.case-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--sh-1)}
.case-card__media{aspect-ratio:16/10;overflow:hidden;background:var(--bg-tint);border-bottom:1px solid var(--line)}
.case-card__media img,.case-card__media video{width:100%;height:100%;object-fit:cover;object-position:top}
.case-card__body{padding:24px 26px 28px;display:flex;flex-direction:column;flex:1}
.case-card__body h3{font-size:1.3rem;margin:10px 0 8px}
.case-card__body p{font-size:.97rem;flex:1}
.case-card__body .btns{margin-top:18px}
.tag{display:inline-block;align-self:flex-start;font-size:.74rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;border-radius:999px;padding:5px 11px;color:var(--brand);background:var(--bg-tint)}
.tag--demo{color:#6B5A2E;background:#FFF4D6}
@media (max-width:900px){.cases{grid-template-columns:1fr}}

.founders{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;max-width:760px}
.founder{display:flex;gap:16px;align-items:center;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:20px 22px}
.founder__ini{width:56px;height:56px;border-radius:50%;flex:none;display:grid;place-items:center;font-weight:800;font-size:1.3rem;color:#fff;background:var(--grad)}
.founder b{display:block;color:var(--ink);font-size:1.1rem}
.founder span{font-size:.92rem;color:var(--ink-3)}
@media (max-width:560px){.founders{grid-template-columns:1fr}}

.contact-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(28px,5vw,56px);align-items:start}
.contact-list{list-style:none;margin:24px 0 0;padding:0;display:grid;gap:16px}
.contact-list li{display:flex;gap:14px;align-items:flex-start}
.contact-list .feat__ic{width:42px;height:42px}
.contact-list b{display:block;color:var(--ink)}
.contact-list a{color:var(--brand);font-weight:600;text-decoration:none}
@media (max-width:900px){.contact-grid{grid-template-columns:1fr}}
.form--light{border:1px solid var(--line);box-shadow:var(--sh-2)}
.svc__price{margin-top:14px;font-size:.95rem;color:var(--ink-2)}.svc__price b{font-size:1.2rem;color:var(--ink)}.svc__price + .svc__link{margin-top:6px}

/* Pack Web + Contenido (bloque destacado bajo los planes) */
.promo{margin-top:24px;display:flex;flex-wrap:wrap;gap:16px 28px;align-items:center;justify-content:space-between;border-radius:var(--r-lg);padding:24px 28px;background:var(--bg-tint);border:1px solid #DCD6FF}
.promo > div{flex:1 1 420px}
.promo h3{font-size:1.25rem;margin:10px 0 6px}
.promo p{font-size:.97rem}
.promo b{color:var(--ink)}
@media (max-width:520px){.promo .btn{width:100%}}